By: Claire Bacarella (via Fox 47)
As downtown Lansing prepares for the holidays, small businesses like Summit Comics and Games are finding ways to stand out against major retailers.
Marcus Embry, interim manager at Summit Comics and Games, said the local shop sells comic books, board games and action figures. While big box stores offer holiday deals, he believes small businesses have a competitive advantage.
“It’s all about the customer service. Like when people feel welcome, when they know that you like having them in your store, then they’ll come back,” Embry said.
The shop’s smaller size allows staff to build relationships with customers and understand their preferences, according to Embry.
Photo Credit: Claire Bacarella/Fox 47 News
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