Some businesses are just about selling products. Others are about building community, championing causes, and proving that success and social consciousness can go hand in hand. Capital Hippie, Downtown Lansing Inc.’s Business of the Month, is in the latter category.
Founded by Laura Castle, Capital Hippie represents one of the great success stories of Downtown Lansing’s Middle Village business accelerator program. What started as a vision nurtured in the incubator has blossomed into a thriving brick-and-mortar retail destination at 121 S. Washington Square. For four years now, this woman-owned business has been bringing color, creativity, and conscience to downtown.
Step inside Capital Hippie and you’ll find a vibrant collection of handmade tie-dye clothing and accessories that Laura creates herself, alongside carefully curated art and jewelry from local artisans and eco-conscious brands. It’s a space that celebrates both individual creativity and collective community — a philosophy that extends far beyond the shop’s colorful walls. Capital Hippie’s reach now extends nationwide, shipping their unique products across the country while maintaining their deep roots in Downtown Lansing.
But what truly sets Capital Hippie apart is how Laura uses her platform. In an age where many businesses stick strictly to promotional content, Capital Hippie’s social media channels do double duty—yes, they showcase beautiful products, but they also shine a spotlight on social justice issues and causes that matter to the community. It’s a reminder that businesses can be forces for positive change, using their voice and visibility to amplify important messages alongside their merchandise.
Capital Hippie’s growth from an incubator startup to an established downtown destination is more than just a business success story — it’s proof that when you combine entrepreneurial spirit, community commitment, and authentic values, something truly special happens. Congratulations to Laura Castle and Capital Hippie on this well-deserved recognition!
Photo Credit: Lansing City Pulse
