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From Downtown Lansing to Shark Tank: Sweet Encounter secures $35K investment

Nikki

By: Asya Lawrence (via Fox 47)

LANSING, Mich — Nikki Thompson Frazier, owner of Sweet Encounter Bakery, has taken her business from a local storefront to the national spotlight — landing a $35,000 investment after pitching at the Clover x Shark Tank Summit.

  • Nikki Thompson Frazier, founder of Sweet Encounter Bakery in Lansing, transitioned her business from a physical storefront to fully online earlier this year.
  • She was selected out of thousands to pitch her business in a Shark Tank-style competition, ultimately securing a $35,000 investment.
  • The pitch opportunity gave her national exposure and reinforced the importance of taking risks and embracing growth.
  • Thompson-Frazier partially credits her Lansing roots and community for giving her the confidence and foundation to succeed on a national stage

Just a few months ago, Frazier made the bold decision to close her physical storefront on South Washington Square and transition Sweet Encounter Bakery to an entirely online business. The move came with mixed reactions—but for Frazier, it was a strategic step forward.

Photo Credit: Nikki Thompson Frazier

Read more about the Sweet Encounter owner's success with Shark Tank
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