Lansing businesses navigate the holiday season after the pandemic

As the merry bells chime, small businesses across Lansing frantically tie the final ribbons for their busiest season of the year.

Holiday season is one of the most impactful seasons for small businesses and with COVID-19 finally calming down, it’s more important than ever that these businesses receive heavy amounts of online support and foot traffic to keep doors open, Ayalla Ruvio, associate professor of marketing at the Broad College of Business, said.

Ruvio emphasized that the holiday season, a pivotal time for small businesses, holds even more weight this year as COVID-19 takes a backseat.