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Branding Basics for Food-Based Businesses – In Person Event!


May 20 @ 10:00 am - 11:30 am



Allen Street Neighborhood Center
1629 E. Kalamazoo Street
Lansing, MI 48912 United States
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Location: Allen Neighborhood Center, 1629 E. Kalamazoo Street Lansing MI, 48912
Whether you’re a farmer, a food maker or restaurant owner, it’s important to thoughtfully cultivate a
recognizable brand, so your customers see you as more than just a commodity. In this session, you
will learn what branding is and why it is so important to the success of any business. We will discuss
the three components essential to developing a strong, identifiable brand—the verbal, the visual and
the experiential—and we’ll demonstrate many examples of effective branding. You’ll come away with
a strong framework to begin developing your own engaging brand.
Co-sponsor: Allen Neighborhood Center